A data-driven pricing model — not a guess

Pricing isn’t about “aiming high.” It’s about choosing the number that pulls in the most qualified buyers, creates urgency, and protects your leverage.

I set price using three inputs:

1) Sold data (what buyers actually paid)
Recent comparable sales, adjusted for lot, layout, condition, and finish level.

2) Live competition (active + pending listings)
The homes your buyers will compare you to instantly — and how your home stacks up today.

3) Market mechanics (economics + momentum)
Supply vs demand, rate sensitivity in your price band, and the fact that momentum is highest in the first weeks.

The goal: highest net, not just the highest number

Overpricing doesn’t just reduce showings — it weakens negotiating position. Underpricing can leave money behind unless it’s used intentionally to generate competition.

Want a pricing range for your home?

Submit the form below and I’ll prepare a data-backed price review based on current market evidence and your direct competition.